Team GB
Corgi's association with the London 2012 Olympic Games developed into additional toy merchandising adopting the Team GB mascot and branding material. We were tasked with creating individual product graphics for a range of 40 die‑cast vehicles as well as developing associated single and multiple product packaging. We also designed packaging for a large range of die‑cast, iconic London vehicles plus unique dome display cases and acetate hanging forms that featured 'Pride the Lion' mascot figurines.
Over the past six years I have gone to Lemon Creative with simple concepts and brand direction to which they have applied their creative ability to develop all the required marketing material including; packaging, promotional literature and point of sale.
Martyn Weaver
Brand Marketing Manager
Corgi