The Airfix marketing team approached us to completely modernise their brand identity. After developing the logo design into a much clearer modern style we assessed the existing packaging and redesigned it with a bright red theme. This harmonised brand style across the entire range of products and created a striking display at point of sale. We developed style guidelines which ensure the integrity of all elements of the brand no matter where they are used and re-enforced brand awareness even when successfully combined with other licensed brands.
Lemon Creative’s contribution to the re-branding of Airfix was outstanding. Their ability to follow and intuitively understand the brief laid down by the Airfix Development and Marketing Teams resulted in a spectacular improvement in the appearance and shelf-presence of Airfix products. This, in combination with similar improvements to the product inside the box, has triggered a bigger than anticipated increase in sales and a greatly enhanced reputation for the brand.
New Product Development Manager