With a pedigree as famous as Corgi’s we were proud to be asked to rationalise and improve brand image starting with a logo redesign. By combining two separate logo elements we created a striking new logo and colour palette that has a much more ‘grown up’ style to appeal to modern die-cast model collectors. We designed an overall brand style to unify Corgi’s many product ranges that is flexible enough to be applied to packaging, product brochures and advertising, reasserting Corgi as market leaders. Lemon Creative’s in-house photography studio has provided all of the product images that are used on packaging and throughout their product catalogues, website and advertisements.
In my experience Lemon Creative have always insisted on the highest standard of work and gone to any length to ensure the end product is to everyone’s satisfaction. The quality of work presented by Lemon Creative shows clear signs of attention to detail, insistence on perfection and thoroughness.
Brand Marketing Manager