Mills Electrical

James Mills came to us with a view to increasing the profile of his business thus placing it ahead of the competition. We designed a powerful new logo illustrating a hand in the form of a letter M which holds a lightning bolt, symbolising his command of all things electrical. We also developed a unique typeface evolved from the logo, with brand colours inspired by the green and yellow of an earth cable. For a special finish to the lightning bolts on the vans livery we used reflective vinyl which ‘flashes’ in headlights.