Palette
  • Brand identity - children's TV character Olly the Little White Van
  • Packaging design - children's TV character Olly the Little White Van
  • Caricature illustration - children's TV character Olly the Little White Van
  • Product photography and retouching - children's TV character Olly the Little White Van

Olly the Little White Van

Lemon Creative was asked to create the brand style for a new range of toys developed from the animated television series. We worked closely with the product manufacturer as well as license owner to develop an eye-catching brand identity that stands out from the crowd. Our packaging designs included both bespoke box construction and unique blister cards that could stand independently or hang conventionally. Our product photography and illustrations were used to further enhance this dynamic range of packs and also assist in the marketing of the new brand.

The design work on the Olly packaging was fresh and innovative, and demonstrated a great empathy both with the brand and the audience we are trying to attract.

Henry Becket
Chief Enthusiast
Ideas at Work Limited