LOCOG – London 2012 Olympics
Lemon Creative was approached by both Hornby and Corgi to design packaging for their London 2012 Olympics merchandise ranges which involved pack construction development and application of the world famous Olympics branding. We were involved with these projects at such an early development stage that we were often assisting the LOCOG licensing team with the evolution of their global brand guidelines. Projects included product graphics, various box packaging styles, unique dome display cases, acetate hanging forms and a range of 30 award winning sliding mechanism packs for Corgi’s Limited Edition Die-cast Pictogram Figurines.
These are much better than other agency’s designs I have previously seen; you have done a very good job and have interpreted the style guide very well.
Committee of the Olympic Games