Noddy in Toyland

When Hornby teamed up with Enid Blyton Ltd to produce a range of children’s toys under the ‘Noddy in Toyland’ trademark, we were thrilled when they asked us to assist with the required packaging design and promotional materials. We began by creating a scenic background illustration using ‘Noddy’ assets supplied by the licensor, then combined the resulting imagery with the packaging style we developed especially for Hornby’s products. Our in-house photography was used on two new play sets, accessories packaging and advertising.