Corgi's association with the London 2012 Olympic Games developed into additional toy merchandising adopting the Team GB mascot and branding material. We were tasked with creating individual product graphics for a range of 40 die‑cast vehicles as well as developing associated single and multiple product packaging. We also designed packaging for a large range of die‑cast, iconic London vehicles plus unique dome display cases and acetate hanging forms that featured 'Pride the Lion' mascot figurines.
Over the past six years I have gone to Lemon Creative with simple concepts and brand direction to which they have applied their creative ability to develop all the required marketing material including; packaging, promotional literature and point of sale.
Brand Marketing Manager